Project Beard will see special guest artist, YBA Gavin Turk, remove his wonderful flowing beard in 6 stages as an art project to benefit his children's educational charity The House of Fairy Tales.
Taking place during the day on April 9th in central London with a 'beard expert' from Murdock London undertaking the series of trims, which will see Gavin transformed successively into 6 of the most important artists of the 20th century - from William Morris to Salvador Dali.
The works for 'Project Beard' are very much in keeping with Gavin's earlier works, which have seen him styled as icons of 20th century culture such as Andy Warhol, Sid Vicious and Che Guevara.
The resulting photographic editions will be launched at The Other Art Fair and will include an exclusive but accessibly priced, signed poster as well as a set of limited edition photographic prints with all proceeds going to The House of Fairy Tales.
Fever-Tree will be running an immersive take on their Ultimate Gin & Tonic bar at The Other Art Fair. Fever-Tree launched in the UK in early 2005, the brand name chosen due to fever tree being the colloquial name for the cinchona tree in which quinine, a key ingredient for tonic, is found.
The highest quality quinine was sourced from the Rwanda Congo border and blended with spring water and eight botanical flavours, including rare ingredients such as marigold extracts and a bitter orange from Tanzania. They have gone on to make 9 other mixers, all of which use the highest quality natural ingredients.
Quench your thirst with a delicious craft beer from Meantime Brewing Company, an award winning modern craft brewery, based in Greenwich, London. The brewery was founded 15 years ago, pioneering the craft beer movement in the UK. The emphasis is on quality, innovation and range, with a nod to the traditional beer styles that made London the brewing capital of the world in years past.
Calling all arty adventurers!
Younger visitors can explore the fair as roving reporters with the magical House of Fairy Tales. Discoveries will be published in the HoFT Examiner.
A curated programme of music from leading DJs alongside unique performance pieces from contemporary performers fusing video, theatre, music and visual art.
A curated programme of three art projects across the site, presenting ideas, performances and installations that examine the idea of exhibition making. Programme to be announced shortly.