Spring Fair Programme

EXHIBITING ARTISTS

Showcasing work by 130 contemporary artists, specially selected by an expert-led selection committee, each edition of the fair provides visitors with the opportunity to discover and buy art directly from emerging artists - your chance to invest in the maker!
 

View our full exhibitor list on Saatchi Art.

LONDON FUTURES

London Futures unveils the work of 20 emerging artists exhibiting in the city for the first time. 

View our London Futures artists here.

GUEST ARTIST BEN EINE

We are thrilled to announce that prolific artist and typography kingpin Ben Eine will be Guest Artist at The Other Art Fair this Spring!

Prior to gaining mainstream success, Eine worked in London’s underground graffiti scene, collaborating with notorious contemporaries such as Banksy and JR. A pioneer in the exploration of graffiti letterforms, Eine’s bright and iconic circus font letters now define much of East London’s Shoreditch, Brick Lane and Broadway Market, leading to collaborations with charities, such as the Big Issue and Amnesty International, and brands, such as Louis Vuitton and the Body Shop.

With artwork in the collections of the V&A Museum, the Museum of Modern Art, Los Angeles and, most famously, in former President Barack Obama’s prestigious White House art collection (the only living artist with work in the White House’s permanent collection), Eine is THE star artist of his genre!

LIMITED EDITION AND EXCLUSIVE TO THE OTHER ART FAIR

Ben Eine, 'M', Dark blue colourway, Limited edition of 125, £125, 57 x 55cm

Ben Eine, 'M', Pink colourway, Limited edition of 125, £125, 57 x 55cm

Ben Eine, 'M', Yellow colourway, Limited edition of 125, £125, 57 x 55cm

Exclusively at The Other Art Fair and published by JAM Editions (Moniker Projects and Jealous Gallery), Ben Eine will release a colourful collection of limited edition six colour ‘M’ prints in three different colourways for £125 each.

With only 125 editions of each print available, this is a unique opportunity for art lovers to own artwork by one of the world’s most celebrated contemporary urban artists.

To commemorate the release of this brand new ‘Letter Series’ print, JAM Editions will produce a trade mark Eine inspired set-installation of a vintage store facade where art lovers can view the limited edition prints and other works by the artist – the ultimate Ben Eine experience!

CHIEF CURATOR'S TOUR: INVESTING IN ART FOR £1000

Saatchi Art Chief Curator's Tour: Investing in Art for £1000

Saturday, 1 April: 11am-11.45am FULLY BOOKED
Saturday, 1 April: 2pm-2.45pm
 

Sunday, 2 April: 11am-11.45am
Sunday, 2 April: 2pm-2.45pm


Join Saatchi Art's Chief Curator Rebecca Wilson for a guided tour of The Other Art Fair London, exploring the many opportunities to purchase original and limited edition artworks with the potential to rise in value for £1000 or less. Intended for first-time buyers as well as seasoned collectors, tours will last roughly 45 mins and will conclude with a brief Q&A session. Each tour allows groups of up to 15 people. Advance registration is required. 

If you are interested in this tour please RSVP to:

Anouka Pedley
anouka@theotherartfair.com

GUARDIAN VIRTUAL REALITY: UNDERWORLD

The Guardian is pleased to announce the launch of Underworld, its first virtual reality project on Daydream View, Google’s platform for high quality, mobile VR. 

Underworld invites viewers to explore the subterranean labyrinth of London’s Victorian sewers that lie active, deep beneath one of the world’s most famous cities. Guided by urban explorer and geographer Bradley Garrett, the experience begins in one of London’s lost waterways, the old river Fleet, and continues through the blood sewers under Smithfield meat market and down to the floodgates of the River Thames. During the experience historian Richard Barnett explains how the Great Stink in 1858 motivated parliament to embark on a major engineering project to build and modernise London’s sewer system, thus ending the capital’s cholera crisis. At a fork in the tunnels, viewers can choose their own pathway - one takes them on a journey with Will Self to explore the mythological allure of the underworld as a place for the dead and another features the story of the ‘flushers’ - the people who work in the sewers.

The project has been created by the Guardian’s in-house VR team and The Mill. It is the first in a series of six editorially independent virtual reality films which the Guardian will launch on Daydream over the course of the next 18 months.

DARREN CULLEN: 'POCKET MONEY LOANS'

A tongue-in-cheek interactive shop installation by artist Darren Cullen, Pocket Money Loans questions the corporate messaging behind many of the adverts we see today. 


Pocket Money Loans is a payday loan shop for kids, offering children an advance on their pocket money at 5000% interest. We also offer bouncy castle mortgages, rent-to-own gobstoppers and part-finance options for new toy cars. Any children who find themselves in significant financial difficulty as a result of our services can also sell their new or used teeth to us using our Tooth Fairy service.

The shop also allows kids to pawn in their old toys for £££s, which can be found on display in the front window. Toys such as Action Man: Battlefield Casualties, Baby’s First Baby, Multicoloured Bits of Plastic and the “mind-alteringly addictive” Sherbet Pipe.

Pocket Money Loans aims to draw attention to the way children are bombarded with corporate propaganda messages. Companies use child-focused advertising to groom the next generation of customers while kid's brains are still under development, in part because children below the age of 9 are unable to tell commercial messages apart from non-commercial ones, and are unaware that advertising is subconsciously manipulating their desires and aspirations. Brands also know that if they capture the imagination and affections of a child, they can rely on them as a customer well into adulthood.

This becomes all the more objectionable when the companies involved in this marketing are payday loan sharks, offering some of the most dangerous financial products available by law. Or when military recruiters help develop the British army’s very own toy range and orchestrate military appearances at family fun day events, so that children will yearn to one day become a professional murderer on behalf of the state. 


 


DARREN CULLEN
(b. 1983, UK/IRL)

Darren Cullen is a satirical artist, illustrator and writer, born in Leeds to Irish parents and currently based in South London. He initially wanted to go into advertising as a career, studying it at Leeds College of Art he learned the language and techniques of the medium but became steadily horrified at the ethical implications involved. Claiming that “manipulating the desires and aspirations of the public, and especially children, using an arsenal of sophisticated and emotionally damaging psychological techniques is an appalling way to make a living and an even worse way to sustain an economy.” 

Cullen abandoned advertising to study Fine Art at Glasgow School of Art. He now uses the language of advertising to make work about the empty promises of consumerism and the lies of military recruiters. Releasing his first comic, an anti-army recruitment booklet sarcastically called ‘Join the Army’ in 2013 (bethemeat.co.uk). 

As well as 'Pocket Money Loans', Cullen recently wrote a series of short films called 'Action Man: Battlefield Casualties' (battlefieldcasualties.co.uk) to draw attention to the way the Ministry of Defence targets children as young as five with its official toy range, 'HM Armed Forces', which includes an RAF Drone Playset. Cullen says he is, “especially interested in the point where the terrible requirements of our system collide with the innocence of childhood. Children’s play, like every other aspect of human life, has been colonised by capitalism, adapted as it is into a sort of childhood training camp for the hard-working consumers and soldiers of tomorrow.”

GRAEME MESSER: 'WILL I EVER MAKE IT?'

Specially commissioned for this edition of The Other Art Fair, Graeme Messer’s multi-disciplinary installation candidly addresses his own desire for love, approval and applause. “Who am I trying to impress?” “What does ‘making it’ mean?” “Does it matter anyway?” These are some of the questions that emerge as the artist acknowledges, explores and celebrates the mixed motivations that lie behind the creative process.  

Combining the written word with light-art, assemblage and performance, Graeme employs a wry sense of humour and deceptively light touch to create work that is direct, funny, moving, often uncomfortable, and always unashamedly autobiographical.

CAROLINA MIZRAHI: RUBY

Step into Carolina Mizrahi's immersive 'Ruby' room complete with a hidden underground bar. Carolina will transport visitors to her beautiful colour play world, bringing her much loved photography to life.

Brazilian set-designer and photographer Carolina Mizrahi's work has graced the pages of international magazines such as Vogue and Elle. Having recently collaborated with the renowned jewellery designers Pandora, Carolina will recreate her striking and colourful photography in the immersive Ruby Room. 




 

APHRA SHEMZA: COMPOSITION SERIES

Aphra Shemza is a London based media artist working with abstraction, interactivity and light. Seeking to express herself through radical new technologies, Aphra’s work explores the way in which we might use these tools to imagine what the role of art could be in the future.

Aphra will be displaying her Composition Series. A series of interactive light works which respond to the viewer; it is through the viewer's presence that the works come to life creating active participation. In using these interactive devices Shemza’s work is accessible to everyone, no matter what their age, education or background.

Composition X demonstrates a sphere within a pyramid within a cube, alluding to Kepler’s Platonic Universe, a Platonic solid model of the solar-centered system, found in his Mysterium Cosmographicum (1596).


The ultrasonic sensors of Composition X, measure the visitors’ distance from the work. According to their location in the space, the LEDs change colour. When collaborating with one another the viewers are able to mix the colours of the LEDs by moving around the piece, this is to instill a community feeling between the participants. As a result of this movement, the viewer is drawn into the centre of the work, which provides a doorway into a three-dimensional infinite illusion seen through mirrored reflection. The viewers’ physical interactivity turns them into active, connected participants and this not only further develops the work but creates it: the closer they get, the more they see. Composition X embraces notions of performativity, dialogue and interchange.

Taking inspiration from  Composition X, Composition μX alludes to Kepler’s Platonic Universe, a Platonic solid model of the solar-centered system. The LEDs within the piece, are controlled with a remote allowing the viewer to have control over their colours and fade patterns.

THE MODERN PANTRY POP-UP RESTAURANT

Fusing everyday cooking with modern ingredients The Modern Pantry Pop-up Restaurant presents a delightful and delicious menu by leading chef Anna Hanson. 

MODERN comes from the Latin term modernus; pertaining to, or characteristic of the current period. It conjures up the excitement of something new, fresh and original.

PANTRY comes from the Latin word panis, meaning bread. A pantry is a cupboard or room which houses the necessities of life...

Together, these two words embody The Modern Pantry's philosophy: the desire to please and excite the palate by fusing everyday cooking with modern ingredients.

THE DOUBLE DUTCH SPIRIT & TONIC BAR

Quench your thirst with mouth-watering gin & tonics and delicious cocktails at the Double Dutch Spirit & Tonic Bar, or pick up a refreshing cold craft beer at the Central Bar

OWN ART

Our friends at Own Art will make buying art at The Other Art Fair a whole lot easier by letting you spread the cost of your new purchase over a period of 10 months with an interest free loan.

It could not be more simple - once you've chosen the artwork you want, just head over to the Own Art desk where we will help you set up your 10-month payment plan, from there you're free to go with your new art work in hand!

For any questions, please get in touch.

MONKSHOOD CAFE

Relax with a refreshing cup of artisanal coffee or fresh tea in the Monkshood Coffee Cafe. Monkshood Coffee brings gourmet coffee, tea and chocolate directly to you.

KIDS CREATE

Younger visitors can unleash their artistic flair and participate in creative art activities and crafty challenges in the Kids Create corner.
 

** Children’s activities free of charge and suitable for all ages.
** Visitors under the age of 16 can enter the fair free of charge.

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